8 Graphic Design Mistakes to Avoid

Jan 12

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

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Lanyards: Everything You Need to Know

Jan 05

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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6 Tips on Professionally Reaching New Heights in 2020

Dec 22, 2020

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wheth...

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Business Travel: How COVID-19 Changes Everything

Nov 23, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

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6 Books That Every Business Owner Should Read

Nov 01, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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6 Things You're Missing Out on by Not Using Promotional Products

Sep 18, 2020

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

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6 Helpful Tips to Address Unhappy Customers

Aug 12, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

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5 Ways to Boost Employee Morale

Aug 04, 2020

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Generation Z vs. Millennials: What’s the Difference?

Jul 06, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jun 22, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Imprint Everything: A Guide to Printing Methods

Jun 08, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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How to Manage the Workload of a Leader

May 03, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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How to be an Empathetic Leader and Still Get the Job Done

Apr 26, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...

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Your Graphic & Web Design Cheat Sheet

Apr 19, 2020

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

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What Millennials Want (And How to Work With Them)

Mar 20, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

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How to Work Smarter, Not Harder

Feb 28, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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5 Tips for Boosting Social Media Engagement

Feb 20, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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Why You Should Buy USA-Made

Jan 30, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...

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The Secrets to Attracting Ideal Customers

Jan 15, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*.  It can be pretty discouraging when you put in the effort, but you’re not attra...

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Your Guide to Promotional Shirts

Jan 08, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

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Corporate Social Responsibility and the Beauty of Giving Back

Nov 26, 2019

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it?But it doesn&rs...

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4 Steps to #Winning Social Media

Sep 15, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across the ...

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How to Put Together an Onboarding Kit

Jul 05, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...

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3 Things Every Busy Professional Needs

May 23, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

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Why You Need Promotional Products

Feb 26, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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16 Ways Color Affects Your Branding and Marketing

Dec 31, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Your Brand Is Your Business - Market It!

Nov 18, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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How to Protect Your Business From Hackers

Nov 04, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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6 Things You're Missing out on by Not Using Promotional Products

Oct 28, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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9 Useful Apps for Sales & Marketing Professionals

Sep 16, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

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Branding 101: What Makes a Brand Powerful

Aug 25, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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4 Ways to Improve Communication

Aug 18, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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Graphic Design Terms Everyone Should Know

Jun 22, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

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Branding 101: Let’s Talk Logos

Jun 14, 2018

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

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How One Hour Can Determine Your Success

May 31, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...

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Why You Should Be Having More Fun at Work

May 10, 2018

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...

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5 Fail-Proof Ideas for Your Business Instagram

Apr 26, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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