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â€śShock and Aweâ€ť With Promotional Products
Direct mail can often be overlooked when businesses create marketing campaigns that use promotional products.
The first thing that pops into our heads is to hand out the promotional products at a trade or home show, or to customers as they walk out the door of our business. But sending promotional products through direct mail can be an effective way to reach your prospects and customers in a way they aren’t expecting. It also might be the preferred way some of them would like to get a promotion from you – rather than through email or by looking at your website.
Given the right product, you can really “shock and awe” them. For example, you could send them something that is so big and bulky that they can’t help but take notice. If it is a promotional product that is super useful, they will be overwhelmed by your thoughtfulness and ready to do business with you.
Or you could send them a promotional product via FedEx or UPS, creating a curiosity and buzz that they’ll talk about with others for months to come. Likewise, you could send smaller products using an envelope and the U.S. Postal Service. The bulkiness of the envelope will guarantee that it is opened, which increases the chances of them looking at your marketing message inside.
With a little creativity and persistence, this marketing technique can provide you with a fantastic return on your promotional products investment.
But it must be done correctly. Make sure that you choose your target audience carefully. For example, don’t send exercise fitness bands to a retirement community in your effort to promote a new fitness center. At the same time, it probably won’t be effective to send a non-slip jar opener to an apartment complex in a college town in your effort to promote a medical supply company.
You also might want to consider using this direct mail technique to stay in touch with current customers or those you haven’t heard from in a while. Your goal would be to get them to come back to your store or website to redeem your promotional offer and get in the habit of visiting you again.
If you’d like to talk to a consultant about an upcoming marketing campaign, call Banta Promotions at 303.680.7680 .
Promotional Products DenverÂ® Granted Trademark Status
Banta Promotions LLC has officially registered the service mark, Promotional Products Denver®, with the United States Patent and Trademark Office (Reg. No. 5,097,560 and 5,135,747).
Promotional Products Denver® and its graphic have been used in multiple media outlets, E-commerce and other promotions in the Denver area since 2007. In fact, the Promotional Products Denver® brand has become an important anchor in the promotional landscape within the Denver promotional product marketplace. It’s an assurance to Banta Promotions’ Colorado clients that they are dealing with local, service-driven professionals who are available to support their promotional needs – not just a remote “call center.”
“We are very excited to announce that the U.S. Patent and Trademark Office has approved the service mark registration, ‘Promotional Products Denver®’,” said Frank Banta, manager of Banta Promotions LLC. “The trademark registration assures our clients that the promotional organization they are dealing with is local to Denver and that they will benefit from our exclusive programs, educational white paper library, and the ol' west way of doing business. ” Banta added, “It means that our primary objective is to take care of our clients’ promotional needs. They come first.”