Your Subtitle text
    
|
Promotional Products at work. The following case studies are snapshots of successful promotional campaigns that have successfully utilized promotional products. The studies show that with a little creativity, planning, and a targeted product the results of the promotion can be dramatic. Take a moment and review the studies and be sure to check back often. These studies are frequently updated. Increase Beverage Sales for a Country Club  A local Denver area country club wanted to increase their beverage sales. After the initial consultation with Banta Promotions we recommended a Koozie Six Pack Cooler and had the cooler printed with the country club’s logo. The country club ran a promotion offering 6 assorted beverages at a reduced price with a $10 deposit on the cooler. The six beverages and ice were packed within the cooler by the snack bar and provided to the golfers. The majority of the coolers were not returned to the snack bar and were kept by the Golfers. The Country Club increased their beverage sales, recovered the cost of the six-pack cooler, and made a significant profit from the deposits. Increase Exposure into College Market for Cellular Phone  A major cellular phone company looked to promote their services on a college campuses targeting on the go college students. The cellular company wanted an item that could hold the cellular literature and advertising materials and be of “long term value” to students. The Banta Promotion’s account manager recommended a Polycarbonate Sports Bottle with Carabineer Clip to attach the bottle to the students’ backpacks. The pale blue translucent bottle was imprinted with “Crystal Clear Reception.” The cellular provider loved how the components tied together in one package. Increase Good Will for visiting VIPs  A local High-Tech manufacturer developed a standard welcome program to welcome VIP clients who visited the state of the art manufacturing plant. At the beginning of the plant tour, each executive was given a welcome packet of information that consisted of a padfolio and writing instrument. The padfolio and pen were branded with the host’s logo. The padfolio was used to take notes during the tour and later served reminder of the visit. The program was so successful that the program was expanded to other facilities around the U.S. Grand Opening for Local Bank Branch  You’re the Key to Our Success was the theme chosen for a bank’s new branch promotion. The residents of each branch’s service areas received a key attached to a direct mail piece inviting them to a choice of an all-day open house at one branch, and or an evening dessert buffet at the second branch. Each branch had a treasure chest that a few of the mailed keys would open. The prospective customer that possessed one of the keys that opened the chest received a fun flyer and an inlaid molded ruler. Everyone else received a Buckle-Up Key Tag as a consolation prize. At each open house a drawing was held for five door prizes ranging from an Ipod, Digital Camera, and a Grandfather Clock. Of the keys mailed, 50 percent were returned and presented at the all-day open house and 38 percent were presented at the evening desert buffet. Building Traffic & Goodwill for Retail Shopping Center  A new shopping mall with heavy neighboring competition was looking for ways to attract new customers. The mall management introduced a Mall Walking Program in conjunction with a Frequent Buyer Program. Participants in the programs would earn points for each purchase they made at the mall and could use the points for various premium items. Some of the items available were: Stainless Thermos, Pedometer, Mini Headphone Radio, Stop Watch and Fanny Pack. Both the Frequent Buyer and Mall Walking Program reached membership goals within 60 days. Develop Stream of Qualified & Target Leads for Trade Show  A Denver based legal services firm wanted to increase attendance at a trade show booth at a legal seminar at Copper Mountain. The account manager from Banta Promotions suggested that the client send invitations to the “best” prospective attendees of the show. The mailed invitation provided booth information and invited the holder to stop by and review a 2-minute presentation. After the presentation the invitation holder received a branded laser engraved Mag-Lite flashlight as a Thank You. Using the tiered approach to tradeshows, the client attracted 80% of the “best prospects” on the client’s prospect list. Over the next few months the client celebrated a conversion rate of 65% setting the stage for a record revenue year. This process generated a large number of qualified, and targeted leads, and added excitement to the tradeshow event. Create Goodwill for Construction and A.C.E. Markets.  At the start of a new project, a construction company wanted to give its workers a gift to establish excitement, safety rules, and goodwill on the first day of the project. In the past, the construction company provided ball caps to the workers but wanted to give them something they could use on the job. The company selected a stainless steel travel mug imprinted with the company’s logo and the name of the new project. The workers loved the mug as it was durable and could withstand the wear-and-tear of the construction site. This mug became a “badge of honor” among the employees. Community Education for Hospitals  A local hospital’s education department was running the “Healthy Heart” program for recent heart attack survivors and their families. Each week the group would meet to discuss recovery and learn about diet routines and exercises for everyday living. The former patients learned how to calculate good and bad cholesterol and to record the progress on a chart. At the beginning of the program each participant was given a clipboard, stress reliever, calculator, and ballpoint pen. They used the pen and calculator to figure out how their cholesterol had changed and the clipboard assisted in recording the findings over time. |
